The powers that be at TNA have decided to try a new venture. They are partnering with Universal Studios to produce 24/7 cross-platform programming. Impact Wrestling wants to take fans behind the scenes and provide a unique experience for fans. They are going back to Orlando to work with their old friends at Universal here is a statement from the Impact site.
“Coming off the heels of one of TNA’s highest-attended “Bound For Glory” Pay-Per-View events to date, TNA Wrestling announces a 24/7 cross-platform programming initiative, “Where Action Never Ends,” beginning today. Marking an evolution in the way fans experience professional wrestling, through this initiative, cameras will be rolling on the TNA superstars at live events, on the road and in their homes, giving viewers the chance to experience IMPACT Wrestling 24 hours a day/7 days a week.”
“How this will work: Fans will see compelling, “cameras everywhere” content infused into IMPACT Live on Spike TV every Thursday from 9-11 p.m. ET. For the remaining 166 hours of the week until the next show, they will also have the chance to see many of the wrestlers they love and storylines they follow unfold as this exclusive content filmed during the week will be presented online at www.impactwrestling.com, on social channels including YouTube, Twitter, Facebook and Instagram, as well as a variety of new distribution channels in the coming months.”
“A longtime valued partner, Universal Studios in Orlando, Fla, will serve as the hub for TNA’s revolutionized programming strategy with shows primarily taping at their location, along with some IMPACT shows that will be filmed on the road from different markets. The first IMPACT show scheduled from Orlando will air live on November 21.”
The site already has the social media interaction up which features almost all of the wrestler’s twitter accounts and video clips that have been posted. Providing one place where fans can go and interact with the company could be a huge step in the right direction.
Keith B. Holt
Follow on Twitter @Kholtjr